Benefits of Using an Open Exhibition Stand Design
Companies who are coming to a trade show or exhibiting at a different location venue have a number of key decisions regarding their exhibition stands. However, one of the most important concerns around the actual layout of the stand and the way passersby can have access to the booth.
Given that, one interesting trend that has cropped up in recent times is the use of open exhibition stand designs, especially by businesses that want to make a considerable impact. Years ago, open designs have often been criticized for being tough to manage and for its inadequate wall space, so why have they become highly popular today?
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Maybe the most apparent reason companies choose open exhibition stand designs is their ease of access, which makes them more attractive for participants. A stand that is only open on a single side tend s to cause a queue to form, or have a certain part of the display blocked from view, but open designs are accessible from every side.
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This means visitors will be able to walk through the display and take a look at the displays or products whenever they way. Of course, some of the toughest challenges attached to this kind of stand design are having the right staff size and making everyone will actually cross from one side of the display to another to address the needs of visitors.
Standing Out in the Crowd
Another important reason why open exhibition stand designs are popular now more than ever is the way they let exhibitors to stand out in the group. Rather than putting a stand up against a wall, open exhibitions are found somewhere in the middle of the trade show floor, which naturally makes visitors curious.
Indeed, open stand designs are advised for high profile companies, or businesses that would like to make a really big impact at a particular show, specifically because they come with a level of prestige.
With open exhibitions, companies are able to unlock a wide array of possibilities as far as the stand’s design is concerned. Therefore, they are a perfect option for businesses that are happy to spend a bit more to build a striking custom-built display.
Finally, when they stand out in a crowd through their key open exhibition stand design, companies are able to underscore certain brand values, which they may not be able to do with more conventional designs. An open design delivers a clear message of a company that is conscious about being different. As well, it reaffirms that the brand is open to all. It shows the company’s willingness to go extra mile and tear walls down. These things can be strengthened by the smart use of graphics and brand messages in the stand design, making the layout and branding reinforce each other to make the biggest impact.