How To Achieve Balance Between Customer Experience And Security There are multiple channels and over multiple devices that customers are using these days to interact with brands. This has lead to the fundamental shift on how new multichannel customer behaviors are accommodated. Providing a smooth multichannel experience is not an exception today but more like a rule. By having a connected customer experience, it will be able to bring a competitive edge to your branding. At the same time however, security is becoming more and more crucial like never before especially if you’re dealing with sensitive data of thousands of customers. The truth is, customers can quickly lose their trust on your brand with just a single breach. Since each and every security measure you take comes at the expense of CX or Customer Experience, this brings lots of questions on how brands can strike a balance between security and customer experience. Well fortunately, there are various ways on how this can be done like what’s listed below:
Understanding Experts
Number 1. Finding cIAM solution – today, there are plenty of cIAM solutions out there and each of it has different capabilities and security features. With this in mind, if you’re planning to buy one for your brand, see to it that it has the security features you want. For you to ensure that you are talking with the right cIAM vendor, ask them questions like how does the solution performance is affected on allowing security features, does the solution has application and data level security, does the solution is notifying admin of privileged account activity and so forth.
Businesses – Getting Started & Next Steps
Number 2. Enable secure and smooth authentication – when it comes to security, it is a good initiative to have multifactor authentication. With multifactor authentication technology, this is requiring the users to provide different kinds of verification just to prove his or her identity. Common approach with regards to MFA is, it needs the user to go through 2 levels of authentication. First, the users will need to submit their credentials and when done, there’s an OTP or One-time password login sent to the registered phone number. Number 3. Centralizing and securing data – if you wish to have a seamless multichannel experience among your consumers, then it is vital to have a centralized data which is then dispersed across various places. As you go to centralized profiles, you can integrate security at different sections such as authentication, access control, data layer and so on. Missed area is enough to compromise security or customer experience is ruined or worst, it can be both. Most of the security requirements similar to end to end encryption doesn’t directly affect customer experience. Because in general, the stronger the encryption, the more secure it is but, there has to be a balance to it.